Over the past few years Ii have had the opportunity to work on many company assets and ideas. This project in particular was fun because of the competition involved.
Eight other designers and I were given a brief to come up with a brand refresh or re-brand for the company Speedy CPS. This company primarily is involved in Printing assets for local and commercial businesses, shipping services, and copy services. We were tasked to keep the original mission and knowledge of the company while keeping up with the new trends set by industry and competitors.
Looking at the original logo, I deconstructed it. What was working? what wasn't working? what was conveyed first and foremost in the logo? Keeping to some of the foundational design elements I focused on their message: fast and reliable printing, shipping and copy services.
I created a simple brand guide for them with the concepts I had talked about, however the company is still in the process of getting other aspects flushed out, such as web and store applications. Overall this project was to take existing ideas and branding to the next level, as well as showing the potential the company has in growth.
