While AlphaGraphics provides a lot of services to local and global businesses, They are still a business themselves. Even while print is still a major part of what they do, they have expanded in providing digital and marketing services. I was assigned this project to help bring the newly refreshed brand guide into the marketing campaigns at the start of the year.
Print Assets
First I started off with print assets, not only advertising the company services, but also setting a physical example of what client products could look like of they chose that particular service. I wanted to convey how a simple design and message could convey the overall feeling and set the expectations of the client.
First I started off with print assets, not only advertising the company services, but also setting a physical example of what client products could look like of they chose that particular service. I wanted to convey how a simple design and message could convey the overall feeling and set the expectations of the client.
Pull-up Banners for trade shows or events
Sales sheets to be handed out to potential customers
Content creation was key in really selling the product, all while focusing on the target audience.
Table tent
Digital Assets
After focusing on a tangible way to connect with clients, I then shifted to the audience found in digital marketing. It's hard in the current market to stand out and get your message across with so much competition, and even more so that you have to consider what you convey in the first 5-6 seconds of your message. Simplicity, attention grabbing statements, and graphics were what I felt were the best way to do that. Show enough about what you are trying to do, but let the natural human curiosity pull them the rest of the way.
After focusing on a tangible way to connect with clients, I then shifted to the audience found in digital marketing. It's hard in the current market to stand out and get your message across with so much competition, and even more so that you have to consider what you convey in the first 5-6 seconds of your message. Simplicity, attention grabbing statements, and graphics were what I felt were the best way to do that. Show enough about what you are trying to do, but let the natural human curiosity pull them the rest of the way.
Meeting area needs
After considering the audience and creating the assets, we also had to make an easy way for different print centers to choose what was right for their market. I created a "Manager Slick Sheet" that allowed them to easily select what assets they felt would be best for their area and then we would send those assets tailored to that area.
Providing effective marketing tools that reach our target audience of growing businesses proved to be challenging in many aspects. Sticking to principles such as color, imagery, and content helped drive the overall
point across quickly.
While created with AlphaGraphics in mind, Many of the things I learned with this project have helped me provide other businesses with more effective marketing, as well as expanding mindsets to what the potential is for their marketing and Product message.
point across quickly.
While created with AlphaGraphics in mind, Many of the things I learned with this project have helped me provide other businesses with more effective marketing, as well as expanding mindsets to what the potential is for their marketing and Product message.
