For this project, I was approached by a company based out of Bear Lake called Firefly Powerbikes. They needed an Identity to go along with their logo, as well as application to their various products and services. This was one of my first projects delving deeply into 3d applications all while keeping the products unified in theme and identity.
while Firefly hosts events, water sports, and many other forms of entertainment, I started with their bikes. In the brief, The client wanted the fun and energetic nature of his company to be present first and foremost.
Each e-bike had a different target audience and purpose. So, I created a specific design for each but establishing a baseline using color schemes, typography, and styling that would help customers Identify what brand they were receiving services from.
From this base I then moved onto the rest of the brand and services provided by the company, Including electric bodyboards, user manuals, bike trail maps, and more. Once the brand was established, I then sent the styling guide to the company's online services department.
The main takeaway for me from this project is that with any brand, even if there are multiple services provided, creating a foundation and sticking to it helps carry the brand Ideas in a unified way to whatever aspect the company wants to focus on.
See more of my brand applications at fireflypowerplay.com
